The Google Business Profile checklist for Indian shops
Twelve things to fix on your listing this week, ordered by how much they actually move you up local results.
What should an Indian shop fix on its Google Business Profile first?
Set the most specific primary category that describes your business, then correct your hours including festival and weekly closures, add recent owner-taken photos, and reply to every review. Category and hours affect local ranking and calls more than anything else on the profile.
Start with categories
Your primary category does more for local ranking than almost anything else on the profile. Pick the most specific one that genuinely describes you.
Hours, including the odd ones
Festival hours and weekly closures matter more in India than most guides admit. A listing that says open when you are shut generates one-star reviews.
Photos, dated and real
Listings with recent owner-uploaded photos get more calls and direction requests. Stock photography is obvious and does not help.
Reply to everything
Review replies are the part of the profile most owners skip and the part prospective customers read most closely.
About the author
Keyur Vadhadia — Founder, ReviewDock. Builds software for Indian local businesses and has spent the last year working with restaurant, clinic and salon owners on how they actually handle reviews.